{"id":2312,"date":"2024-03-08T13:16:54","date_gmt":"2024-03-08T12:16:54","guid":{"rendered":"https:\/\/276.proweb-presentation.com\/about-us\/"},"modified":"2026-06-01T07:26:17","modified_gmt":"2026-06-01T06:26:17","slug":"about-us","status":"publish","type":"page","link":"https:\/\/pars.se\/en\/about-us\/","title":{"rendered":"About us"},"content":{"rendered":"<p><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container video-background has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-background-position:center top;--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:192px;--awb-padding-bottom:128px;--awb-padding-bottom-small:0px;--awb-background-color:var(--awb-color8);--awb-background-image:linear-gradient(180deg, rgba(255,255,255,0) 0%,var(--awb-color8) 100%);--awb-flex-wrap:wrap;\" ><div class=\"fullwidth-video\"><video preload=\"auto\" autoplay playsinline loop muted><source src=\"https:\/\/pars.se\/wp-content\/uploads\/2026\/04\/Hero_V2.mp4\" type=\"video\/mp4\"><\/video><\/div><div class=\"fullwidth-overlay\" style=\"background-image: linear-gradient(180deg, rgba(255,255,255,0) 0%,var(--awb-color8) 100%);\"><\/div><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion-flex-column\" style=\"--awb-overflow:hidden;--awb-bg-size:cover;--awb-border-radius:16px 16px 16px 16px;--awb-width-large:auto;--awb-margin-top-large:0px;--awb-spacing-right-large:2%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:2%;--awb-width-medium:auto;--awb-order-medium:0;--awb-spacing-right-medium:2%;--awb-spacing-left-medium:2%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-1 fusion-sep-none fusion-title-text fusion-title-size-one\" style=\"--awb-text-color:var(--awb-color1);--awb-margin-bottom:8px;--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;--awb-font-size:64px;\"><h1 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;font-size:1em;--fontSize:64;line-height:1.2;\">About us<\/h1><\/div><div class=\"fusion-text fusion-text-1 fusion-text-no-margin\" style=\"--awb-text-color:var(--awb-color3);--awb-max-width:600px;--awb-margin-bottom:40px;\"><p style=\"text-align: left\" data-start=\"72\" data-end=\"306\">Pars is led by second-generation business leaders focused on further developing the operations with respect for the company&#8217;s history. Through a strong comprehensive offering and close customer collaborations, efficient solutions of high quality are created.<br \/>Each year, Pars reinvests significant amounts in its subsidiaries \u2013 in modern machinery,<br \/>digitalization, and further education. This has resulted in relationships that have lasted for decades and short decision-making paths that benefit customers, suppliers, and employees.  <\/p>\n<p style=\"text-align: left\" data-start=\"308\" data-end=\"465\">Based in Link\u00f6ping with production in several locations, the company continues to build on a family-owned culture, long-term perspective, and responsibility \u2013 with a clear eye toward the future.<\/p>\n<\/div><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"--awb-flex-grow:0;--awb-flex-grow-medium:0;--awb-flex-grow-small:0;--awb-flex-shrink:0;--awb-flex-shrink-medium:0;--awb-flex-shrink-small:0;width:104% !important;max-width:104% !important;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-0 fusion_builder_column_inner_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-row\"><div ><a class=\"fusion-button button-flat button-medium button-custom fusion-button-default button-1 fusion-button-default-span fusion-button-default-type\" style=\"--button_accent_color:var(--awb-color1);--button_accent_hover_color:var(--awb-color1);--button_border_hover_color:var(--awb-color1);--button_gradient_top_color:var(--awb-color4);--button_gradient_bottom_color:var(--awb-color4);--button_gradient_top_color_hover:hsla(var(--awb-color4-h),calc(var(--awb-color4-s) - 5%),calc(var(--awb-color4-l) - 10%),var(--awb-color4-a));--button_gradient_bottom_color_hover:hsla(var(--awb-color4-h),calc(var(--awb-color4-s) - 5%),calc(var(--awb-color4-l) - 10%),var(--awb-color4-a));--button_margin-right:12px;\" target=\"_self\" data-hover=\"text_slide_up\" href=\"https:\/\/pars.se\/en\/contact\/\"><div class=\"awb-button-text-transition \"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">Contact<\/span><span class=\"fusion-button-text awb-button__text awb-button__text--default\">Contact<\/span><\/div><i class=\"fa-angle-right fas awb-button__icon awb-button__icon--default button-icon-right\" aria-hidden=\"true\"><\/i><\/a><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_1_2 1_2 fusion-flex-column\" style=\"--awb-padding-top:75px;--awb-padding-bottom:200px;--awb-max-height:480px;--awb-overflow:hidden;--awb-bg-size:cover;--awb-border-radius:12px 12px 12px 12px;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:3.84%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:3.84%;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:3.84%;--awb-spacing-left-medium:3.84%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-2 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:80px;--awb-padding-bottom:0px;--awb-padding-top-small:0px;--awb-padding-bottom-small:0px;--awb-margin-top:-2px;--awb-background-color:var(--awb-color8);--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-center fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-2 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-padding-right:100px;--awb-padding-left:100px;--awb-padding-right-small:0px;--awb-padding-left-small:0px;--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:64px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-2 fusion-sep-none fusion-title-center fusion-title-text fusion-title-size-two fusion-animated\" style=\"--awb-text-color:var(--awb-color1);--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;\" data-animationType=\"fadeInUp\" data-animationDuration=\"0.9\" data-animationOffset=\"top-into-view\"><h2 class=\"fusion-title-heading title-heading-center fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:42.5;line-height:var(--awb-typography1-line-height);\">How we create results<\/h2><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-3 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-flip-boxes flip-boxes row fusion-columns-3 flip-effect-classic equal-heights\"><div class=\"fusion-flip-box-wrapper fusion-column col-lg-4 col-md-4 col-sm-4\"><div class=\"fusion-flip-box flip-right\" tabindex=\"0\"><div class=\"flip-box-inner-wrapper\"><div class=\"flip-box-front\" style=\"--awb-background-color-front:#f9f9f9;--awb-title-front-color:var(--awb-color4);--awb-text-front-color:var(--awb-color4);\"><div class=\"flip-box-front-inner\"><div class=\"flip-box-grafix flip-box-image\"><img decoding=\"async\" src=\"https:\/\/pars.se\/wp-content\/uploads\/2025\/12\/maskininvestering_2.png\" width=\"64\" height=\"64.37\" alt=\"\" \/><\/div>High investment rate<\/div><\/div><div class=\"flip-box-back\"><div class=\"flip-box-back-inner\">\n<p>Annual machinery investments of approximately SEK 20 million ensure modern technology, high capacity, and long-term competitiveness.<\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"fusion-flip-box-wrapper fusion-column col-lg-4 col-md-4 col-sm-4\"><div class=\"fusion-flip-box flip-right\" tabindex=\"0\"><div class=\"flip-box-inner-wrapper\"><div class=\"flip-box-front\" style=\"--awb-background-color-front:#f9f9f9;--awb-text-front-color:var(--awb-color4);\"><div class=\"flip-box-front-inner\"><div class=\"flip-box-grafix flip-box-image\"><img decoding=\"async\" src=\"https:\/\/pars.se\/wp-content\/uploads\/2025\/12\/Robotar.svg\" width=\"64\" height=\"64\" alt=\"\" \/><\/div>Technology-oriented<\/div><\/div><div class=\"flip-box-back\"><div class=\"flip-box-back-inner\">\n<p>&nbsp;<\/p>\n<p>With deep technical expertise and over 29,350 production hours every year, we create solutions with high quality, efficiency, and clear customer value. Automation is a central part of our strategy, and with 20 robots in production, we continuously develop our capacity \u2013 which strengthens our efficiency, quality, and delivery precision. <\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"fusion-flip-box-wrapper fusion-column col-lg-4 col-md-4 col-sm-4\"><div class=\"fusion-flip-box flip-right\" tabindex=\"0\"><div class=\"flip-box-inner-wrapper\"><div class=\"flip-box-front\" style=\"--awb-background-color-front:#f9f9f9;--awb-text-front-color:var(--awb-color4);\"><div class=\"flip-box-front-inner\"><div class=\"flip-box-grafix flip-box-image\"><img decoding=\"async\" src=\"https:\/\/pars.se\/wp-content\/uploads\/2025\/12\/forbattringar.svg\" width=\"64\" height=\"64\" alt=\"\" \/><\/div>Continuous improvements<\/div><\/div><div class=\"flip-box-back\"><div class=\"flip-box-back-inner\">\n<p>A culture of continuous improvement \u2013 with over 1,000 implemented every year \u2013 drives quality, efficiency, and development.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-4 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-flip-boxes flip-boxes row fusion-columns-3 flip-effect-classic equal-heights\"><div class=\"fusion-flip-box-wrapper fusion-column col-lg-4 col-md-4 col-sm-4\"><div class=\"fusion-flip-box flip-right\" tabindex=\"0\"><div class=\"flip-box-inner-wrapper\"><div class=\"flip-box-front\" style=\"--awb-background-color-front:#f9f9f9;--awb-text-front-color:var(--awb-color4);\"><div class=\"flip-box-front-inner\"><div class=\"flip-box-grafix flip-box-image\"><img decoding=\"async\" src=\"https:\/\/pars.se\/wp-content\/uploads\/2025\/12\/anstallda.svg\" width=\"64\" height=\"64\" alt=\"\" \/><\/div>Leadership development<\/div><\/div><div class=\"flip-box-back\"><div class=\"flip-box-back-inner\">\n<p>&nbsp;<\/p>\n<p>Through the Leadership Ladder, we develop leaders who build strong teams based on prerequisites, ability, and attitude (PAA).<\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"fusion-flip-box-wrapper fusion-column col-lg-4 col-md-4 col-sm-4\"><div class=\"fusion-flip-box flip-right\" tabindex=\"0\"><div class=\"flip-box-inner-wrapper\"><div class=\"flip-box-front\" style=\"--awb-background-color-front:#f9f9f9;--awb-text-front-color:var(--awb-color4);\"><div class=\"flip-box-front-inner\"><div class=\"flip-box-grafix flip-box-image\"><img decoding=\"async\" src=\"https:\/\/pars.se\/wp-content\/uploads\/2025\/12\/mkr.svg\" width=\"64\" height=\"64\" alt=\"\" \/><\/div>Long-term ownership<\/div><\/div><div class=\"flip-box-back\"><div class=\"flip-box-back-inner\">\n<p>&nbsp;<\/p>\n<p>40 years of family ownership provide stability and a long-term perspective in every decision and investment.<\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"fusion-flip-box-wrapper fusion-column col-lg-4 col-md-4 col-sm-4\"><div class=\"fusion-flip-box flip-right\" tabindex=\"0\"><div class=\"flip-box-inner-wrapper\"><div class=\"flip-box-front\" style=\"--awb-background-color-front:#f9f9f9;--awb-text-front-color:var(--awb-color4);\"><div class=\"flip-box-front-inner\"><div class=\"flip-box-grafix flip-box-image\"><img decoding=\"async\" src=\"https:\/\/pars.se\/wp-content\/uploads\/2026\/04\/Stark-foretagskultur.svg\" width=\"64\" height=\"63.34\" alt=\"\" \/><\/div>Strong corporate culture<\/div><\/div><div class=\"flip-box-back\"><div class=\"flip-box-back-inner\">\n<p>&nbsp;<\/p>\n<p>An unpretentious culture characterized by trust, team spirit, and responsibility \u2013 where people and results develop together.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-3 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:64px;--awb-padding-bottom:64px;--awb-padding-top-small:0px;--awb-margin-top:-2px;--awb-background-color:var(--awb-color8);--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-center fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-5 fusion_builder_column_1_2 1_2 fusion-flex-column fusion-flex-align-self-stretch fusion-animated\" style=\"--awb-overflow:hidden;--awb-bg-size:cover;--awb-border-radius:12px 12px 12px 12px;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:3.84%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:3.84%;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:3.84%;--awb-spacing-left-medium:3.84%;--awb-width-small:100%;--awb-order-small:1;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\" data-animationType=\"fadeInLeft\" data-animationDuration=\"0.9\" data-animationOffset=\"top-into-view\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-3 fusion-sep-none fusion-title-text fusion-title-size-five\" style=\"--awb-text-color:var(--awb-color4);--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;--awb-font-size:14px;\"><h5 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:&quot;Albert Sans&quot;;font-style:normal;font-weight:300;margin:0;font-size:1em;--fontSize:14;--minFontSize:14;line-height:var(--awb-typography1-line-height);\"><span data-mce-type=\"bookmark\" style=\"width: 0px;overflow: hidden;line-height: 0\" class=\"\"><\/span><mark class=\"fusion-highlight dark highlight1 awb-highlight-background rounded\" style=\"--awb-color:var(--awb-color5);\">Our vision<\/mark><span data-mce-type=\"bookmark\" style=\"width: 0px;overflow: hidden;line-height: 0\" class=\"mce_SELRES_end\"><\/span><\/h5><\/div><div class=\"fusion-title title fusion-title-4 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:var(--awb-color1);--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:42.5;line-height:var(--awb-typography1-line-height);\">A clear direction forward<\/h2><\/div><div class=\"fusion-text fusion-text-2 fusion-text-no-margin\" style=\"--awb-text-color:var(--awb-color2);--awb-margin-bottom:48px;\"><p>We aim to be the most sought-after partner, creating successful customers through world-leading products. <\/p>\n<p>To reach that goal, we work with clear values that permeate the entire organization: human safety and development, climate-conscious production, and wise resource utilization. When these three areas interact, a culture is created that supports innovation, quality, and sustainable success. <\/p>\n<\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-6 fusion_builder_column_1_2 1_2 fusion-flex-column fusion-flex-align-self-stretch\" style=\"--awb-padding-top:200px;--awb-padding-bottom:200px;--awb-overflow:hidden;--awb-bg-size:cover;--awb-border-radius:12px 12px 12px 12px;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:3.84%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:3.84%;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:3.84%;--awb-spacing-left-medium:3.84%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-margin-bottom-small:16px;--awb-spacing-left-small:1.92%;\"><div class=\"awb-column__background-slider\" ><div class=\"awb-background-slider\" data-type=\"column\" data-loop=\"yes\" data-animation=\"fade\" data-slideshow-speed=\"5000\" data-animation-speed=\"800\" data-direction=\"up\" style=\"--awb-image-position:50% 50%;\"><div class=\"swiper-wrapper\"><div class=\"swiper-slide\"><img decoding=\"async\" width=\"2560\" height=\"1920\" src=\"https:\/\/pars.se\/wp-content\/uploads\/2026\/05\/Forbattrings-Forum-26-ACAB-daglig-styrning-scaled.jpeg\" class=\"awb-background-slider__image\" alt=\"\" srcset=\"https:\/\/pars.se\/wp-content\/uploads\/2026\/05\/Forbattrings-Forum-26-ACAB-daglig-styrning-200x150.jpeg 200w, https:\/\/pars.se\/wp-content\/uploads\/2026\/05\/Forbattrings-Forum-26-ACAB-daglig-styrning-400x300.jpeg 400w, https:\/\/pars.se\/wp-content\/uploads\/2026\/05\/Forbattrings-Forum-26-ACAB-daglig-styrning-600x450.jpeg 600w, https:\/\/pars.se\/wp-content\/uploads\/2026\/05\/Forbattrings-Forum-26-ACAB-daglig-styrning-768x576.jpeg 768w, https:\/\/pars.se\/wp-content\/uploads\/2026\/05\/Forbattrings-Forum-26-ACAB-daglig-styrning-800x600.jpeg 800w, https:\/\/pars.se\/wp-content\/uploads\/2026\/05\/Forbattrings-Forum-26-ACAB-daglig-styrning-1200x900.jpeg 1200w, https:\/\/pars.se\/wp-content\/uploads\/2026\/05\/Forbattrings-Forum-26-ACAB-daglig-styrning-1536x1152.jpeg 1536w, https:\/\/pars.se\/wp-content\/uploads\/2026\/05\/Forbattrings-Forum-26-ACAB-daglig-styrning-scaled.jpeg 2560w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/div><\/div><\/div><\/div><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><div class=\"awb-column__content\"><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-4 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:64px;--awb-padding-bottom:64px;--awb-padding-bottom-small:16px;--awb-margin-top:-2px;--awb-background-color:var(--awb-color8);--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-center fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-7 fusion_builder_column_1_2 1_2 fusion-flex-column fusion-flex-align-self-stretch\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:3.84%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:3.84%;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:3.84%;--awb-spacing-left-medium:3.84%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-margin-bottom-small:16px;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><div class=\"fusion-image-element \" style=\"--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-1 hover-type-none\" style=\"border-radius:8px;\"><img decoding=\"async\" width=\"2304\" height=\"1536\" title=\"GMV &#8211; CE4A4894\" src=\"https:\/\/pars.se\/wp-content\/uploads\/2025\/12\/CE4A4894.jpg\" alt class=\"img-responsive wp-image-2313\" srcset=\"https:\/\/pars.se\/wp-content\/uploads\/2025\/12\/CE4A4894-200x133.jpg 200w, https:\/\/pars.se\/wp-content\/uploads\/2025\/12\/CE4A4894-400x267.jpg 400w, https:\/\/pars.se\/wp-content\/uploads\/2025\/12\/CE4A4894-600x400.jpg 600w, https:\/\/pars.se\/wp-content\/uploads\/2025\/12\/CE4A4894-800x533.jpg 800w, https:\/\/pars.se\/wp-content\/uploads\/2025\/12\/CE4A4894-1200x800.jpg 1200w, https:\/\/pars.se\/wp-content\/uploads\/2025\/12\/CE4A4894.jpg 2304w\" sizes=\"(max-width: 640px) 100vw, 600px\" \/><\/span><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-8 fusion_builder_column_1_2 1_2 fusion-flex-column fusion-flex-align-self-stretch fusion-animated\" style=\"--awb-overflow:hidden;--awb-bg-size:cover;--awb-border-radius:12px 12px 12px 12px;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:3.84%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:3.84%;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:3.84%;--awb-spacing-left-medium:3.84%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\" data-animationType=\"fadeInLeft\" data-animationDuration=\"0.9\" data-animationOffset=\"top-into-view\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-5 fusion-sep-none fusion-title-text fusion-title-size-five\" style=\"--awb-text-color:var(--awb-color4);--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;--awb-font-size:14px;\"><h5 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:&quot;Albert Sans&quot;;font-style:normal;font-weight:300;margin:0;font-size:1em;--fontSize:14;--minFontSize:14;line-height:var(--awb-typography1-line-height);\"><mark class=\"fusion-highlight dark highlight1 awb-highlight-background rounded\" style=\"--awb-color:var(--awb-color5);\">Our business concept<\/mark><\/h5><\/div><div class=\"fusion-title title fusion-title-6 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:var(--awb-color1);--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:42.5;line-height:var(--awb-typography1-line-height);\">If you have an idea,<br \/>we have another<\/h2><\/div><div class=\"fusion-text fusion-text-3 fusion-text-no-margin\" style=\"--awb-text-color:var(--awb-color2);--awb-margin-bottom:48px;\"><p>We develop, manufacture, and sell quality sheet metal products through a customer-oriented, creative, and efficient way of working.<\/p>\n<p>By combining high technical expertise with creative and efficient working methods, we can develop quality sheet metal products that meet high demands for function, durability, and precision.<\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-5 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:20px;--awb-padding-bottom:20px;--awb-background-color:var(--awb-color8);--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-center fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-9 fusion_builder_column_1_2 1_2 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:3.84%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:3.84%;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:3.84%;--awb-spacing-left-medium:3.84%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-7 fusion-sep-none fusion-title-text fusion-title-size-five\" style=\"--awb-text-color:var(--awb-color4);--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;--awb-font-size:14px;\"><h5 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:&quot;Albert Sans&quot;;font-style:normal;font-weight:300;margin:0;font-size:1em;--fontSize:14;--minFontSize:14;line-height:var(--awb-typography1-line-height);\"><mark class=\"fusion-highlight dark highlight1 awb-highlight-background rounded\" style=\"--awb-color:var(--awb-color5);\">Discover more about us<\/mark><\/h5><\/div><div class=\"fusion-title title fusion-title-8 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:var(--awb-color1);--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:42.5;line-height:var(--awb-typography1-line-height);\">Our history in a magazine<\/h2><\/div><div class=\"fusion-text fusion-text-4 fusion-text-no-margin\" style=\"--awb-text-color:var(--awb-color2);--awb-margin-bottom:48px;\"><p>Read our magazine where we tell you more about who we are, what we do, and what drives us forward. Here you get an insight into our projects, our way of working, and the people behind it. Browse through and get to know us better.  <\/p>\n<\/div><div ><a class=\"fusion-button button-flat button-medium button-custom fusion-button-default button-2 fusion-button-default-span fusion-button-default-type\" style=\"--button_accent_color:var(--awb-color1);--button_accent_hover_color:var(--awb-color1);--button_border_hover_color:var(--awb-color1);--button_gradient_top_color:var(--awb-color4);--button_gradient_bottom_color:var(--awb-color4);--button_gradient_top_color_hover:hsla(var(--awb-color4-h),calc(var(--awb-color4-s) - 5%),calc(var(--awb-color4-l) - 10%),var(--awb-color4-a));--button_gradient_bottom_color_hover:hsla(var(--awb-color4-h),calc(var(--awb-color4-s) - 5%),calc(var(--awb-color4-l) - 10%),var(--awb-color4-a));--button_margin-right:12px;\" target=\"_blank\" rel=\"noopener noreferrer\" data-hover=\"text_slide_up\" href=\"https:\/\/pars.se\/wp-content\/uploads\/2026\/04\/Pars-40-ar.pdf\"><div class=\"awb-button-text-transition \"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">See our brochure<\/span><span class=\"fusion-button-text awb-button__text awb-button__text--default\">See our brochure<\/span><\/div><i class=\"fa-angle-right fas awb-button__icon awb-button__icon--default button-icon-right\" aria-hidden=\"true\"><\/i><\/a><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-10 fusion_builder_column_1_2 1_2 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:3.84%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:3.84%;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:3.84%;--awb-spacing-left-medium:3.84%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element \" style=\"--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-2 hover-type-none\" style=\"border-radius:8px;\"><a class=\"fusion-no-lightbox\" href=\"https:\/\/pars.se\/wp-content\/uploads\/2026\/04\/Pars-40-ar.pdf\" target=\"_self\" aria-label=\"mockup\"><img decoding=\"async\" width=\"1900\" height=\"1267\" src=\"https:\/\/pars.se\/wp-content\/uploads\/2026\/04\/mockup.png\" alt class=\"img-responsive wp-image-2314\" srcset=\"https:\/\/pars.se\/wp-content\/uploads\/2026\/04\/mockup-200x133.png 200w, https:\/\/pars.se\/wp-content\/uploads\/2026\/04\/mockup-400x267.png 400w, https:\/\/pars.se\/wp-content\/uploads\/2026\/04\/mockup-600x400.png 600w, https:\/\/pars.se\/wp-content\/uploads\/2026\/04\/mockup-800x533.png 800w, https:\/\/pars.se\/wp-content\/uploads\/2026\/04\/mockup-1200x800.png 1200w, https:\/\/pars.se\/wp-content\/uploads\/2026\/04\/mockup.png 1900w\" sizes=\"(max-width: 640px) 100vw, 600px\" \/><\/a><\/span><\/div><\/div><\/div><\/div><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"100-width.php","meta":{"footnotes":""},"class_list":["post-2312","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>About Parsgruppen \u2013 Business concept, vision, and values<\/title>\n<meta name=\"description\" content=\"Get to know Parsgruppen and our business concept, vision, and core values. 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