{"id":2798,"date":"2026-07-09T07:39:03","date_gmt":"2026-07-09T06:39:03","guid":{"rendered":"https:\/\/pars.se\/privacy-policy-2\/"},"modified":"2026-07-09T07:50:15","modified_gmt":"2026-07-09T06:50:15","slug":"privacy-policy-2","status":"publish","type":"page","link":"https:\/\/pars.se\/en\/privacy-policy-2\/","title":{"rendered":"Privacy Policy"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-margin-top:150px;--awb-margin-bottom:100px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-stretch fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><section class=\"policy-page privacy-policy\">\n  <div class=\"container\">\n    <h1>Privacy Policy<\/h1>\n    <p><strong>Last updated:<\/strong> July 9, 2026<\/p>\n\n    <p>\n  This privacy policy describes how Pars Pl\u00e5tgruppen AB processes personal data when you\n visit our website <a href=\"https:\/\/pars.se\/en\/\">www.pars.se<\/a>, contact us, or use\n our services.\n    <\/p>\n\n    <h2>1. Data Controller<\/h2>\n    <p>\n  Pars Pl\u00e5tgruppen AB is the data controller for the processing of personal data described\n in this policy.\n    <\/p>\n\n    <address>\n      <strong>Pars Pl\u00e5tgruppen AB<\/strong><br\/> Org. no: 556257-7386<br\/> Gillbergagatan 7<br\/> 582 73 Link\u00f6ping<br\/> Sweden<br\/> Phone: <a href=\"tel:+46133272400\">+46 (0) 13 327 24 00<\/a><br\/> Email: <a href=\"mailto:sofia.karimi@pars.se\">sofia.karimi@pars.se<\/a>\n    <\/address>\n\n    <h2>2. What personal data do we process?<\/h2>\n    <p>\n  We primarily process personal data that you provide to us yourself, for example when you contact\n us via forms, email, telephone, or other means.\n    <\/p>\n\n    <p>This may include, for example:<\/p>\n    <ul>\n      <li>name,<\/li>\n      <li>company name,<\/li>\n      <li>email address,<\/li>\n      <li>phone number,<\/li>\n      <li>address details,<\/li>\n      <li>information in messages, inquiries, or tender documents,<\/li>\n      <li>technical information when visiting the website, such as IP address, browser, and user behavior.<\/li>\n    <\/ul>\n\n    <h2>3. Why do we process personal data?<\/h2>\n    <p>We process personal data to:<\/p>\n    <ul>\n      <li>answer questions and handle contact requests,<\/li>\n      <li>manage customer and supplier relationships,<\/li>\n      <li>provide quotes and administer contracts,<\/li>\n      <li>provide information about our products and services,<\/li>\n      <li>improve the website and its functionality,<\/li>\n      <li>comply with legal obligations, such as accounting requirements,<\/li>\n      <li>protect our rights and prevent misuse of the website.<\/li>\n    <\/ul>\n\n    <h2>4. Legal basis<\/h2>\n    <p>\n  We process personal data based on one or more legal grounds according to the GDPR:\n    <\/p>\n    <ul>\n      <li>\n        <strong>Contract:<\/strong> when processing is required to fulfill a contract or take steps\n before a contract is entered into.\n      <\/li>\n      <li>\n        <strong>Legal obligation:<\/strong> when we must process data to comply with legal requirements,\n such as accounting rules.\n      <\/li>\n      <li>\n        <strong>Legitimate interest:<\/strong> when processing is necessary for our legitimate interests,\n such as responding to inquiries, developing the business, and protecting the website.\n      <\/li>\n      <li>\n        <strong>Consent:<\/strong> when you have explicitly consented to a certain processing, for example\n the use of certain cookies or marketing communication.\n      <\/li>\n    <\/ul>\n\n    <h2>5. Cookies and web statistics<\/h2>\n    <p>\n  We use cookies and similar technologies on the website. Some cookies are necessary for the\n website to function, while others are used for statistics, analysis, or improved functionality. \n    <\/p>\n\n    <p>\n  More information can be found in our <a href=\"https:\/\/pars.se\/cookie-policy\/\">cookie policy<\/a>.\n    <\/p>\n\n    <h2>6. Sharing of personal data<\/h2>\n    <p>\n  We do not sell your personal data. However, personal data may be shared with trusted suppliers,\n partners, and companies within the Pars Group when necessary to provide our\n services, manage administration, or comply with legal requirements. \n    <\/p>\n\n    <p>Examples of recipients may include:<\/p>\n    <ul>\n      <li>IT and operations providers,<\/li>\n      <li>web and analysis providers,<\/li>\n      <li>accounting and administration providers,<\/li>\n      <li>companies within the Pars Group,<\/li>\n      <li>authorities when we are required by law.<\/li>\n    <\/ul>\n\n    <h2>7. Transfer to countries outside the EU\/EEA<\/h2>\n    <p>\n  We strive to process personal data within the EU\/EEA. If personal data is transferred to a\n country outside the EU\/EEA, we ensure that the transfer takes place according to applicable data protection rules,\n for example through the EU Commission's standard contractual clauses or another approved protection mechanism. \n    <\/p>\n\n    <h2>8. How long do we keep personal data?<\/h2>\n    <p>\n  We store personal data only as long as it is necessary for the purposes for which the data\n was collected, or as long as we are required to store the data by law.\n    <\/p>\n\n    <p>Examples:<\/p>\n    <ul>\n      <li>Contact requests are stored as long as needed to handle the matter.<\/li>\n      <li>Customer and contract data are stored during the contract period and thereafter as long as required by law or to handle legal claims.<\/li>\n      <li>Accounting records are stored in accordance with applicable accounting legislation.<\/li>\n      <li>Cookie and analysis data are stored as stated in our cookie policy.<\/li>\n    <\/ul>\n\n    <h2>9. Your rights<\/h2>\n    <p>\n  According to the General Data Protection Regulation, you have several rights in relation to our processing of\n your personal data. You have the right to: \n    <\/p>\n\n    <ul>\n      <li>request access to the personal data we process about you,<\/li>\n      <li>request correction of incorrect or incomplete data,<\/li>\n      <li>request deletion of your personal data,<\/li>\n      <li>request restriction of processing,<\/li>\n      <li>object to certain processing,<\/li>\n      <li>withdraw consent when processing is based on consent,<\/li>\n      <li>request data portability where applicable.<\/li>\n    <\/ul>\n\n    <p>\n  To exercise your rights, you can contact us via email:\n      <a href=\"mailto:sofia.karimi@pars.se\">sofia.karimi@pars.se<\/a>.\n    <\/p>\n\n    <h2>10. Complaints<\/h2>\n    <p>\n  If you believe that we are processing your personal data incorrectly, you have the right to lodge\n a complaint with the Swedish Authority for Privacy Protection, IMY.\n    <\/p>\n\n    <p>\n  You can find more information on IMY's website:\n      <a href=\"https:\/\/www.imy.se\/\" target=\"_blank\" rel=\"noopener noreferrer\">www.imy.se<\/a>.\n    <\/p>\n\n    <h2>11. Changes to this policy<\/h2>\n    <p>\n  We may update this privacy policy as needed, for example if we change how we\n process personal data or if legal requirements change. The latest version is always published\n on our website. \n    <\/p>\n  <\/div>\n<\/section><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":7,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"100-width.php","meta":{"footnotes":""},"class_list":["post-2798","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Privacy Policy | #26561 - Pars Pl\u00e5tgruppen<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/pars.se\/en\/privacy-policy-2\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Privacy Policy | #26561 - Pars Pl\u00e5tgruppen\" \/>\n<meta property=\"og:url\" content=\"https:\/\/pars.se\/en\/privacy-policy-2\/\" \/>\n<meta property=\"og:site_name\" content=\"#26561 - 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